In 2019, Li Jin was a tech VC and evangelist for specialized Web 2 platforms and marketplaces. Now, she’s all in on web3. From Li’s point of view, many of the “passion economy” businesses that were hard to scale in Web 2 are actually more viable in web3. Her current thesis is that ownership – not just revenue – is the next big opportunity in tech, and the best way to facilitate that is on web3.
0:00 – intro
1:53 – Li’s unconventional start in venture capital
5:38 – Reflecting on venture-backed consumer apps in the mid-2010’s
9:24 – Why challenging Web 2 venture businesses are more compelling in web3
14:06 – How Li’s original passion economy thesis evolved to include web3
25:36 – The web3 creator success playbook
29:12 – What investments are attractive in the web3 creator economy?
35:08 – Redefining ownership and its responsibilities in web3
44:00 – The future of investing in the web3 creator economy
